In 2021 I was contracted to create a brand identity for a new board game and TCG store in the Melbourne CBD. They had a name (Plenty of Games, or PoG for short) and a mission - that they wanted to be the most welcoming and inclusive playspace in Victoria for all gamers. With that in mind, I brought my friend and fellow designer Hannah Bacon onto the project and together we created a full brand identity for PoG. I then stayed on to assist them with the rollout of the brand. The store is now open and is located on Collins st. in the Melbourne CBD.