I was the team lead on a project with the Victorian Continence Research Center to produce a social media campaign and website. The campaign targets young women (12–18) and aims to generally empower them while also encouraging them to learn more about their pelvic floor, and engage in exercises which prevent incontinence. Being able to art direct our photoshoots, manage our relationship with the client, and lead the team in producing more than 100 social media posts played a huge part in developing my skills as a designer, and lead to a fantastic outcome for the client.